LEVEL Studios Continues to Innovate for Consumer Electronics Industry

(PRWEB) January 25, 2010 -- Today LEVEL Studios, an independent digital agency, announced that the company has launched a campaign dedicated to helping the consumer electronics (CE) industry to deliver better user experiences on connected devices. Serving as a resource for CE manufacturers, the campaign website (http://level-studios.com/connected) and supporting documentation offer the agency’s insight on creating a “total user experience” that integrates product development with marketing.

With over 15 years of CE experience, LEVEL has a select client list that spans a broad range of industry leaders, some of which include HP, Philips, Cisco and Qualcomm. The agency leveraged this expertise to launch “Everything is Connected,” a targeted CE effort that underscores the importance of brand touch points both in the product itself and in the marketing of that product.

Through online content and downloadable print materials, LEVEL provides CE marketers with information on product launch challenges, consumer product trends, their impact on the consumer and ways to holistically approach product development and product marketing. When integrated properly, these elements culminate in a total user experience that positively impacts the consumer and strengthens brand loyalty.

“LEVEL has consistently built branded user experiences across desktop, web and mobile environments, and this multichannel specialization is quickly expanding to include newer connected devices,” stated Tom Adamski, President | CEO of LEVEL. “Differentiation in the space will ultimately come down to which manufacturer can offer the best user experience on any given device type.”

“The total user experience encompasses how the product is marketed, the experience that the consumer has with the device and how easily can the consumer access desired content,” continued Adamski. “Because of our strong client relationships, branding capabilities, award-winning creative and technology strengths, LEVEL is uniquely positioned to produce multichannel branded experiences. These are paradigm-changing times for connected devices, and we are excited to be a part of it.”

LEVEL will continue to focus on improving user experiences for consumers across devices. The agency conducted a proprietary survey to determine what motivates the adoption of connected devices. Survey findings will be released in February on the campaign’s website.

For more information regarding the “Everything is Connected” campaign, please visit: http://level-studios.com/connected.

About LEVEL Studios

LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments. Founded in 1995, the agency now operates three California studios specializing in user experience, digital media and application development.

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